In an effort to rebrand Marion County’s Visitors and Convention Bureau from the ground up, a great deal of planning and research were put into capturing the right personality for the area—expressing the history, the culture, and the aspiration. Along with a new logo and stationery components came a photoshoot, a banner/landing page campaign, ongoing social network management, and a new approach to the overall web presence. Because of the diversity of the audiences that visit ocalamarion.com with regularity, it was decided to create a multi-site—leveraging subdomains for each segment funnel rather than unnecessarily deep pages or nested subdirectories. The site features unique mega menu navigation, a fixed transforming header, an interactive calendar, a custom social feed container, a custom weather widget, a ‘choose-an-activity’ widget, and a drag-and-drop itinerary system.